

Anthony Innovations values a pro-active, customer-needs focused approach emphasising the niche end of the product spectrum.
| Anthony Innovations - Our Values | |
| Core values | Supporting Values |
| Trustworthiness | Tell the truth Be fair Be honest Be open Use appropriate level of confidentiality Give feedback |
| Enjoyment | Have fun Celebrate success Enjoy the rewards and satisfaction Be passionate about what you do |
| Reliability | Do what you say you will do Do it when you say you will do it |
| Responsibility | Care for our environment Support our people Treat others as you would like to be treated |
| Innovation | Initiate new and better ways Encourage everyone to contribute Change things for the better |